PS It's our logo in shelves...

Well it’s been a long time coming, but we’ve finally launched our new brand identity (hurrah!).

We’ve been working on our new identity and website behind the scenes in stolen moments over the last few months and we’re very pleased to finally launch it. So why has so much changed? For that we’ll need a little history…

James and I set up Igloo Web Design five years ago as a web design business with the aim of creating some of the most innovative, beautiful and advanced sites on the net whilst being easy to use and business focussed. We realised quickly that graphic design was key to our sites and that many of our clients would benefit from an integrated provider of a much broader range of graphic design services, we therefore employed Mike, our graphic designer, whose talents have been a great asset to the business ever since.

As most of our contemporary clients know, we now deliver a range of services that enable us to take a project right from inception all the way to delivery across multiple platforms: from unique packaging to sophisticated online business tools. As you’ll see from this site we believe that the rare capability of having a small, talented, multi-disciplined team that can each bring their input to a single project at all of its stages produces the best work and ultimately the best results for our clients.

So it has become increasingly important that our identity reflects the broad range of services that we provide and shows off some what makes us unique. So let me take this opportunity to talk you through what has changed and what hasn’t.

The people?!

Rest assured we’re still the same team, working from the same super-cool office in East London, we even have the same telephone number. If you’ve never come to visit us we’d love to show you around and maybe catch a drink in one of the great nearby bars or pubs.

The name!

So we’ve changed our trading name from the rather long winded Igloo Web Design to the more snappy Igloo. Does this mean we have stopped making websites… no! We still make some of the best, most advanced and unique sites on the web, but it no longer gives the impression that’s the only thing we do.

The logo…

We needed a new logo which… well, was designed by our graphic designer. The logo is made of two parts, each of which can be used independently or together and in any colour. It is designed to be flexible, playful and striking, we hope you agree.

The website:

Well what a change, out with the old and in with the new, we’ve had a lot of fun creating our new site. As you can see it is heavily based around our work, but it’s is also designed to be updated regularly with our latest work, new services and (through this blog) our latest thoughts on design, technology, business, things that make us laugh and things that make us cry.

The domain –

So, apparently www.igloo.com is taken. And although we considered www.igloo.tanzania we decided to go for something a little different. We wanted something short and something fun so we settled on www.goigloo.com, which doubles up as an inspirational chant if we ever play American Football.

Fun :{

Coming soon…

A lot of people commented on our perpetually coming soon section on the old site (yes yes, very funny). And I must admit it makes me sad to replace the site without ever putting something up, however: new site, new fun section (which will reside in this blog until we replace it with something more serious) and we have something to go in it… go on have a look.

So that’s all for now, let us know what you think.

Bye