Olly spends many a weekend sailing the family boat in various amateur races around the choppy waters of the Solent. The boat is called Jynnan Tonnyx, a Hitchhiker’s Guide To The Galaxy reference, a reference that we referenced (!) when creating a logo for it.

The various graphics that have been used over the years for the book/film/tapes/teatowels led us to a nice bit of typography on the poster for the 2005 film.

This inspired a bespoke typeface in the same geometric style. Wanting to avoid being too literal/cheap with the visual reference, we made sure it was different enough. Set on two lines and in capitals, the two words of the name have a natural geometry, and this in turn gives the logo a nice aspect ratio (rather then being long and thin), which is helpful in applying the logo to t-shirts, jackets, and of course the boat. Here it is lovely and large on the hull:

All they need to do now is win some races!