A first look at some of the brand identity work we’ve done for casting director Julie Harkin, who commissioned us to create an identity and website.

The Logo is allegorical of the fundamental nature of casting — picking one from many. There are fourteen versions — one for every unique letter, each with a different letter having been ‘picked’.

All of the logos will be used in various places, from stationery and  business cards to the website and emails.

More on this project soon.