EIP identity
We were commisioned to create business stationery for EIP, and generally manage a more consistent, coherent identity.
While the logo itself was to be kept, we redrew it, refining its proportions and adjusting the tail of the ‘e’.
We enlarged the I and P in keeping with its importance in the company name, and aligned them optically with the ring. The ‘sticky-out’ tail of the ‘e’ was a little too quirky and so was refined.
A lock-up accomodating an explanatory slogan was developed for use on stationery.
The EIP stationery and business cards.
We created a set of logos for EIP's 'practice groups', which are intended to highlight the various specialities and services. These had to incorporate the main EIP logo while taking on their own character.
The solution was a unique typeface and colour for each, making them instantly differentiable especially when used to indicate sections of the EIP website.
More EIP
EIP print
Elaborate folding brochure for patent lawyers.
EIP website
Signalling the end for pale blue laywer websites.
The ARB identity
Omnidirectional logo system for media initiative.
AMD identity
It’s all in the D.
William Cotterill identity
Anyone for juxtaposition?
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