Patentise™ is a new service from EIP that helps companies take advantage of a government initiative, Patent Box, which rewards innovation by offering companies lower tax rates on profits from patented products.
We created a logo and identity system that includes stationery, business cards and other printed collateral such as meeting handouts. The intention is to give Patentise its own voice while being visually reminiscent of EIP.
A secondary mark, which is square and uses just the 'P', is useful, for example, for social media avatars and website favicons.
To make it easier for Patentise to create presentations and pitches in-house that adhere to the Patentise branding, we created a set of patterns that can be used as backgrounds.
By using the same typographic style as EIP, Patentise takes on a just enough of the main company's character.
Contagious identity for research institute.
All our identities are made to fit. So is this.
He who shouts loudest gets heard.