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William Cotterill's logo

William Cotterill identity

We created a bold logo and type style for artist William Cotterill. Applied to business cards, letterheads and invoices, the logo is set in the beautiful Swiss 721 typeface in vivid orange-red, and is the antithesis of what might be expected for an oil painter.

The deliberately modernist and minimal approach contrasts with the rich, expressive textures of the painter's craft; their difference creating a definite point at which the graphic design is rendered essentially invisble compared to the paintings and illustrations.

Business card - front
Business card - back

More William Cotterill

William Cotterill website

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The Boathouse identity

Logo. Requires two screws (included).


Julie Harking Casting identity

Playing the lead.


Finesse identity

A touch of finesse and a lot of hyperbole.



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