William Cotterill identity

We created a bold logo and type style for artist William Cotterill. Applied to business cards, letterheads and invoices, the logo is set in the beautiful Swiss 721 typeface in vivid orange-red, and is the antithesis of what might be expected for an oil painter.

The deliberately modernist and minimal approach contrasts with the rich, expressive textures of the painter's craft; their difference creating a definite point at which the graphic design is rendered essentially invisble compared to the paintings and illustrations.