We have created a coherant suite of printed collateral and stationery for long-term client Cheoy Lee Riviera.
This includes a lansdcape book that launched the Alpha 76 yacht and a brochure of the complete range of boats.
The set also includes stationery, business cards and address cards, all reaffirming the luxury look & feel.
A gold foil is used on all materials, which contrasts with the textured grey card.
The alpha book is a weighty 32 landscape pages, and shows off the yacht's key selling points with vibrant photos and refined typography.
Each spread has a different layout, all based on a flexible background grid, that affords a spacious feeling to the pages.
A comprehensive 24 page brochure shows off the full range of Cheoy Lee Riviera yachts.
Continuing the graphic style of the Alpha book, this squared-off A5 brochure features a unique layout for each boat, adding variety and differentiating the boat spreads form each other.