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A Frui accomodation page

Frui website

Frui is a holiday company offering upmarket creative breaks. The idea is to get away and take in the rich culture and history of places such as Morocco, Abruzzo and Istanbul while learning a new skill, whether it's photography, painting, cooking or writing.


We were brought in to create a brand identity and online presence. We devised a bright, lively HTML site that drawns on the rich visuals of the destinations, and positions Frui firmly amongst its competitors.

The website exploits the concept of the logo, being a window that shows locations on the holidays and destinations pages, and, deeper into the site, shows the abstract patterns in the events section.

The see-through logo
A landscape
Worls map

Holidays can be viewed in a number of ways, on a world map, a calendar view or a list. Once a destination has been chosen, customers can read itineraries, view photos of past trips and book holidays or courses online. The content is fully updatable by Frui using the e-commerce system.

A NY holiday

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