Frui website
Frui is a holiday company offering upmarket creative breaks. The idea is to get away and take in the rich culture and history of places such as Morocco, Abruzzo and Istanbul while learning a new skill, whether it's photography, painting, cooking or writing.
We were brought in to create a new brand identity and online presence. We devised a bright, lively HTML site that drew on the rich visuals of the holidays and destinations, and that positioned Frui firmly in contention with competitors.
The website exploits the concept of the logo, being a window that shows locations on the holidays and destinations pages, and, deeper into the site, shows the abstract patterns in the events section.
The holidays and other content are completely updatable by Frui using the e-commerce system. Customers can read itineraries, view photos of past trips and book holidays or courses online.
Over-complicated, cluttered checkout pages are the downfall of many e-commerce sites.
We devised an ultra simple checkout process that is as manageable as possible.
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